- English
- العربية
Oasis Cadde
Oasis Cadde, located in Güneşli in Istanbul, is an open-air shopping street owned by Nurol REIT, Turkey’s 4th largest REIT company in terms of volume.
In the inaugural Middle East Stevie Awards, Oasis Cadde won a 2020 Silver Stevie Award for their recent re-branding project, and the 2020 Gold Stevie Award for their Word-of-Mouth campaign to attract individuals and local businesses to the newly re-branded mall.
Originally named OASIS Bodrum and OASIS Designer Outlet, Oasis Cadde’s re-branding transformation reflects its unique attributes as a open air shopping street with goods and services that meet the various needs of their target market, 7,000+ local mid and big sized companies.
Working with strategic marketing consultants ADBA, A.S., the “One Day at Oasis Cadde” campaign delivered personalized gift kits highlighting four brands with free coupons for a car wash, a massage, cinema tickets, and coffee and cake for two. Visit cards also rewarded visitors with small gifts for frequent visits.
As a result of the campaign 6% of people who were reached visited Oasis Cadde and used their gifts an average of 2-3 times. 54% of people came from the targeted area, and 32% came from outside the target area. Since word of mouth of Oasis Cadde was spreading among companies, special corporate benefit packages were also created to build last-longing, strong, and loyal relationships into the future. .