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Phenomenal PR and Events
Phenomenal PR and Events of Jeddah, Saudi Arabia is a Public Relations and Event Management agency founded by and managed by Saudis, giving the company an advantage as they are more in-tune with the local, GCC and MENA markets.
In the inaugural Middle East Stevie Awards, Phenomenal PR and Events and their partners, EDesign and PG Integrated won two gold and two silver 2020 Stevie awards for their work for Mercedes-Benz.
After the Saudi Government granted women the right to drive in June 2018, the target audience of potential Mercedes-Benz customers doubled overnight. Phenomenal PR and Events won gold for their uniquely targeted Mercedes Benz GLC and GLE Launch Event and silver for the Al Thuraya Awards, inspired by the "She's Mercedes" platform to recognize, inspire, connect, and empower women from different fields. PG Integrated won gold for their Mercedes-Benz Women Empowerment video series and Edesign won silver for their social media based Mercedes-Benz Personality test to match cars to women.
Among the many bold ambitions in Vision 2030, Saudi Arabia is committed to strengthening the contribution of women to society and to the economy. The successful efforts of Phenomenal PR and Events, PG Integrated and Edesign effectively portrayed Mercedes-Benz as an ally and advocate of women, linking the brand with women’s empowerment, achievement, accomplishment, drive, and ambition
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