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Whiskas, caring for stray cats and domestic cats equally, started social responsibility project to create nicer living conditions for them. This project aims not only provide nurture and nutrition, but also create social awareness.
Patibus of Whiskas, with their Paw Volunteers, hit the road to feed cats in various locations. With the companion of the veterinary physician, they informed the neighbour community about the nurture and nutrition needs of the strays. Social awareness is created with the help of influencer collaborations, television and radio broadcasts, and newspapers in addition to fieldwork.
Field force that includes veterinary physicians, Fixers Club, and Paw Volunteers took care of strays for 5 days in 44 different parks, streets, beachsides, and shelters.
During this period; cat houses, food and water pans, walking trails and scratch toys are located in available places.
Sedef Avcı, the face of the campaign, supported the project with sharings about the awareness. Nutrition kits are sent to over 30 influencers. Cat food donations are made on behalf of every other person who used Paw Volunteers filter on their social media.
1 ton and 240 kg cat foods are donated during the campaign.
480 food pans and 160 cat houses are located in available places.
19 celebrities shared the nutrition kit on their social media.
A total of 203 sharings are made in 5 days.
The project achieved 4.600.000 reaches and 228.000 interactions on Instagram.
The project is planned to globalize in 2022.
