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Vitamin Marketing Services
Founded in 2014, Vitamin Marketing Services is a leading boutique marketing agency, focused mainly on sports. Its clients consist of Football Clubs, Basketball clubs, Federations and corporate clients that sell products & services in Turkey and around the globe.
In the inaugural Middle East Stevie Awards, Vitamin Marketing Services of Istanbul won three Gold and one bronze 2020 Stevie Awards for their Beko Fan Zone Sponsorship, Marketing and Events, and for the Doğa Sigorta Basketball sponsorship.
Vitamin Marketing Services helped Beko, the leading domestic appliance brand become the name sponsor of Fenerbahçe Basketball team, with an “Eat Like a Pro” brand association, a global program to help parents to feed their children more healthy food. By showing children what their heroes eat, Beko created unique healthy food experiences with Beko products and introduced fans to Beko’s innovations.
The Beko sponsorship activations were executed in 3 phases: the foyer area of the arena, on-court and via social media activations. Inside Fenerbahçe Arena, they built an interactive Beko Fan Zone with walls to inspire children on healthy living and eating, Like a Pro. The event included Smoothie contests using Beko appliances and an augmented reality Kiosks so fans can take photos with famous basketball players
On the court during time-outs and half-time, they played games for “Eat like a Pro to Play Like a Pro” with branded prizes and free giveaways. And Social Media was used to highlight the events, and follow-up with shared recipes, photos, videos, and engaging instagram filters.
For Doğa Sigorta, one of the most trustworthy national companies in Turkish insurance industry , Vitamin Marketing Services helped them become the title sponsor of Galatasaray Basketball Club. As part of the sponsorship they created the team’s first mascot, “Lion Doğa”., connecting with fans in person and via social media accounts by dancing on court with the Doğa Sigorta Cheerleader group, and working on social responsibility projects for underserved youth.
For Beko and Diga Sogorta, Vitamin Marketing Services helped reach new, wider audiences with lasting brand experiences centered around sports.
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