Yalla Group - Yalla Ludo

Company: Yalla Group Limited, Dubai, United Arab Emirates
Nomination Submitted by: Yalla Technology FZ-LLC
Company Description: Yalla Group Limited is the leading voice-centric social networking and entertainment platform in the Middle East and Northern Africa (MENA). The group has two flagship apps, Yalla Live and Yalla Ludo. Through close attention to detail and localized appeal that deeply resonates with users, Yalla's mobile applications deliver a seamless user experience that fosters a loyal sense of belonging.
Nomination Category: App Categories
Nomination Sub Category: Award for Innovation in Entertainment Apps

2022 Stevie WinnerNomination Title: Yalla Ludo

 

  1. Optionally, you may list creative and production credits for your app - a list of the people and organizations that contributed to its development:

     

     

     

    Provide the date on which this nominated app was first publicly distributed:

     

    Yalla Ludo was launched in September 2018, with a significant update released on 8th July 2020.

     

  2. Provide an essay of up to 625 words describing the app and the innovative aspect of the app that you are nominating:

     

    Total 607 words used.

    Yalla Ludo

    Top-Grossing Casual Board Game Platform Combining Ludo, Domino, and Real-Time Voice-Chat

    Introduction:

    Yalla Ludo, launched in September 2018, with a significant update released on 8th July 2020, not only brought the beloved Ludo game into the smartphone world but also our innovative real-time voice-chat with highly interactive graphics and various game modes.

    Yalla Ludo is committed to providing users with a superior gaming experience and a rich variety of personalized expressions. The convenient built-in voice-chat system allows users to enjoy a real-life conversation experience anywhere and anytime, while playing and challenging friends through engaging Ludo and Domino competitions.

    Features:

    With Yalla Live aiming on delivering an immersive social and entertainment experience, it was developed to provide various features and add-ons to position this product apart from the competition by providing a unique platform that offers more than just voice-chat.

    Various Game Modes:

    Yalla Ludo has two games that can be played online or offline:

    • Ludo:
      • Two modes:
        • 1 ON 1 mode and 4-Player mode
           
      • Each mode has four gameplays:
        • Classic, Master, Quick and Magic
    • Domino:
      • Two modes:
        • Drew Game and All Five

    In-Game Real-Time Voice-Chat:

    Users can benefit from real-time voice-chat while playing any game, discuss topics with friends and opponents, or implement game strategies and techniques.

    Voice-Chat Rooms:

    Hundreds of public chat rooms are available allowing users to meet more gamers from all around the world to exchange ideas about games with each other or invite them for a friendly clash.

    Yalla Ludo and Domino’s Extended Features and IAPs:

    While we strive to offer unmatched Freemium experiences that enable every user around the globe to enjoy all the basic features of Yalla Ludo, we also develop unique cosmetics and in-app purchases for users looking for exclusivity and niche-status.

    These items are used to offer users extended enjoyment and enriching their visual experience. It is also a method to monetize the platform, generating extra revenue that cover costs whilst increasing Yalla Ludo’s overall profits.

    1-Tailored Animated Virtual Gifts:

    We research, design, and deploy stunning animated and localized virtual gifts that are inspired by the Middle East and North Africa (MENA) culture and users’ most beloved items. These items are decently priced and can be exchanged within chat rooms, allowing unique interactions between users.

    2-Customized Ludo Tokens:

    Since tokens in Ludo play a major part in Ludo’s overall visual experience, we invest heavily on designing and creating new and exclusive tokens.

    3-Ludo Board Skins:

    We focus greatly on the visual experience in Yalla Ludo. That is why we develop special, and decently priced, skins adding uniqueness to the Ludo boards’ general appearance.

    4-Revamped Chat Bubbles:

    The way users interact with each other is an important aspect within the app. This has led to us introducing customized chat bubbles that suit every Ludo player.

    5-VIP Status:

    Ludo players who are searching for more features and exclusivity have two VIP subscriptions to choose from: Knight and Baron. These two subscriptions provide many extended features, perks, and exclusive looks as well as expanded benefits.

    App Ranking and Features on Apple Store:

    Yalla Ludo is consistently ranked as the 1st top-grossing board game in all GCC countries (KSA, UAE, Kuwait, Oman, Qatar, and Bahrain), based on the Apple App Store.

    It has also ranked as the 3rd top-grossing app across all categories in the MENA region from 9th July to 6th October 2021, according to Sensor Tower.

    Monthly Active Users and Paying Users:

    According to the official earnings release of Yalla Group LTD for Q2 2021, we recorded another quarter of robust performance for Yalla Ludo with 13,686,000 Average Monthly Active Users during the 2nd Quarter of 2021.

Attachments/Videos/Links:
Yalla Ludo
MP4 Yalla_Ludo___Demo___English.mp4