HG Insights - Best Business or Competitive Intelligence Solution

Company: HG Insights, Santa Barbara, CA, USA
Company Division/Group:HG Insights
Company Description: HG Insights uses advanced data science to provide B2B companies a better way to analyze markets and target prospects to achieve remarkable results in their marketing and sales programs. We offer the most comprehensive technographics in the industry, indexing billions of unstructured documents each day to produce a detailed census of the technologies companies use to run their business.
Nomination Category: New Product & Service Categories - Business Technology
Nomination Sub Category: Business or Competitive Intelligence Solution

Nomination Title: HG Insights Platform

Product Name: HG Insights Platform
Latest Version Update: September 24, 2020
Originally Released: 2019

Function: The HG Insights platform provides customers with an unprecedented view into global industries, markets, and companies allowing sales, marketing, and strategy teams to identify the most valuable opportunities and build strategies to maximize their revenue and accelerate growth.

The HG Insights platform is web-based and subscription accessed.

Features: The HG Insights platform foundation is our class-leading technology intelligence which includes technology installation insights, IT spend intelligence, and contract information. These are then applied to our global referential entity set and with powerful search and segmentation tools you can explore the markets, industries, and companies that are the most valuable to your company.

Deep Technology Intelligence
Technology Installation Insights provide valuable intelligence into the specific hardware and software technologies of desirable companies. It tracks over 120 million verified installations to date.

Allows users to:
Analyze their competitors’ customer base
Target companies using solutions that integrate with theirs
Identify emerging vendors and products

IT Spend Intelligence gives users an understanding of how much and where companies are spending their money.
Allows users to:
Prioritize accounts with the highest relevant budgets
Build territories with equal revenue opportunity
Analyze marketing spending trends

Contract Information from the most advanced IT contract renewals intelligence on the market. It tracks 57,000 IT software and IT services contracts and gives users a unique view of what enterprises are spending on granular areas of IT.

Advanced Analyst Support
Use our Data-as-a-Service offering to access HG Insights’ team of analysts for custom modeling & analysis.
Custom matching with your company data
Advanced cohort analysis
Bespoke account intelligence

Custom Market Analysis
Going beyond traditional market planning to deliver unprecedented visibility, including:
Total Addressable Market (TAM)
Serviceable Addressable Market (SAM)
Serviceable Obtainable Market (SOM)
Market & Segment Constituency

Benefits: The HG Insights Platform allows sales, marketing, and strategy teams to harness deep technology intelligence guiding smarter business decisions and streamlining processes such as:
Optimizing territory plans
Redefining their Total Addressable Market
Discovering their true Ideal Customer Profile
Fueling ABM scoring and prioritization
Improving response rates on digital advertising campaigns
Delivering marketing campaigns that drive growth

2020 Platform Updates:
New Account Scoring feature allows customers to prioritize accounts based on their ICP directly in the Platform
New "Company Alerts" delivers timely insights on changes within target accounts.
Improvement matching so customers can enrich their accounts based on a variety of attributes such as DUNS, URL, Company Name, and other important criteria.
Major search enhancements allow customers to find the right accounts quickly and more effectively.
Export feature refined to further add intelligence needed for offline analysis.
Complete redesign of the product, including new authentication experience, to deliver best in class experience to our customers.
Platform Update Blog Post 1 -https://hginsights.com/blog/hg-insights-platform-adds-new-productivity-updates/
Platform Update Blog Post 2 - https://hginsights.com/blog/updates-to-hg-insights-platform-company-page/

Customer Testimonials:
Citrix describes how they use technology intelligence from HG Insights to drive better business decisions.
Equinix describes how they use IT Spend and Tech Installation insights to get into accounts sooner and land larger deals.
https://www.youtube.com/watch?v=SHy0LdmeXhM
https://hginsights.com/resources/citrix-drives-better-business-decisions-using-technology-intelligence/
https://www.youtube.com/watch?v=1G-KvRwhwfg

Platform Case Studies:
Alfresco uses Tech Intelligence to Drive ABM and Demand Gen Results https://hginsights.com/wp-content/uploads/Case-Study_Alfresco-HGInsights.pdf
Rubrik uses Intelligent Data to Create More Profitable Sales Territories https://hginsights.com/wp-content/uploads/Case-Study_Rubrik-HGData.pdf
BetterCloud uses Technographics to Find Accounts with a 2-3x Higher Selling Opportunity https://hginsights.com/wp-content/uploads/Case-Study_BetterCloud-HGData.pdf