Culture Greetings - Best Application Programming Interface (API) Management Solution

Gold Stevie Award Winner 2021, Click to Enter The 2022 American Business Awards

Company: Culture Greetings
Company Description: Culture Greetings is a Black-owned greeting card brand. Customers pick a card online and write a note inside using handwriting fonts that mirror real penmanship. Through innovative technology, Culture Greetings will print, stamp and mail the cards directly to the recipient. The platform also offers same-day pickup in partnership with Walgreens.
Nomination Category: New Product & Service Categories - Business Technology
Nomination Sub Category: Application Programming Interface (API) Management Solution

Nomination Title: Culture Greetings' Voices service

Culture Greetings launched in 2018 with our web2print API to support the card production and mailing of our customer's orders. In 2019 we developed the small business APIs and in 2020 we integrated with Walgreens Photo-Prints API. https://culturegreetings.com

In 2021, we launched the Voices campaign API. TheVoices service expands the Culture Greetings brand, specifically focusing on easing the execution of social justice and change-maker campaigns.http://voices.culturegreetings.com

Culture Greetings is a Black-owned, technology enabled greeting card platform. The service allows customers to send real, printed, culturally relevant black greeting cards featuring African Americans, Black people, Latinos, Asians and other people of color. Customers pick the greeting card and personalize it with a note using handwriting fonts that mirror real penmanship. Then through our API, the cards are queued for production via our state of the art printing press. We also offer same-day pickup at any of the 9000 Walgreens stores. Culture Greetings was the first woman-led Black owned brand to be accepted as part of the Walgreens Developer Network to leverage their Photo Prints API for in-store printing of cards and other photo products.
https://developer.walgreens.com/blog/photoprints/culturegreetings

TheVoicesserviceis a petition styled campaign API that expands the Culture Greetings brand, specifically focusing on easing the execution of social justice and change-maker campaigns. To-date, we have participated in several petition styled, social justice postcard mailing campaigns that resulted in nearly 100,000 total-postcards being mailed, to date across the campaigns we've done thus far.. https://www.blackenterprise.com/george-floyds-familys-fight-for-justice-continues-with-the-help-of-a-black-greeting-card-company/

Culture Greetings also assists small businesses with their relationship marketing campaigns. Using our simple suite of APIs and tools, marketers can access printing services as easily as email or e-commerce services. In addition to sending cards directly through our site, businesses can connect Culture Greetings directly to their marketing processes, via our robust tools for Salesforce, SharpSpring and Zapier. Custom integration is easy using our APIs.https://culturegreetings.com/pages/business-services

In 2020, we experienced an uptick in sales due to Covid. At the start of Covid, with all of the shelter in place mandates, people wanted to feel more connected. Greeting cards proved to be one of the utilities used to reach out to loved ones, friends, colleagues and to thank essential workers. During this time when ecommerce sales increased overall, greeting cards also realized the benefit from increasing consumer access to online stores. The Covid outbreak has also provided a strong growth opportunity for the industry as many consumers have sought out ways to limit their exposure to brick-and-mortar stores to reduce their chances of being exposed to the coronavirus. Culture Greetings experienced a 300% increase in sales. Recent reviews from customers can be found via our Google Business Panel. http://search.google.com/local/writereview?placeid=ChIJi3V1DHIP9YgRovT-qXoJAGs

We have been interviewed about our success via several major news outlets (ABC, CBS, Essence Magazine, Good Morning America, Stationery Trends and more. These can be found in our Press Kit:https://culturegreetings.com/a/press-kit

Culture Greetings aspires to contribute inclusiveness, innovation and convenience to the social expression industry. It is our vision to connect people to those that matter in their lives with thoughtful imagery and messaging across all holidays, occasions and sentiments. We further aim to also make our platform a voice for change by engaging in social awareness and justice campaigns. Our commitment to social responsibility is carried out through philanthropy in our local community and our environmentally-friendly manufacturing process. We are committed to optimal customer service and responsiveness in all interactions with customers, our most valuable asset.