Deloitte - Best Other Publication - Company

Company: Deloitte
Company Description: Deloitte is a leading global provider of audit and assurance, consulting, financial advisory, risk advisory, tax, and related services. During its 175-year history, our organization has grown tremendously in both scale and capabilities. Deloitte currently has approximately 330,000 people in more than 150 countries and territories, and serves four out of five Fortune Global 500® companies.
Nomination Category: Publication Categories
Nomination Sub Category: Other Publication - Company

Nomination Title: The world remade by COVID-19

The date on which this nominated publications was first distributed or otherwise made public: 4/6/2020

In the wake of the fast-moving COVID-19 pandemic, Deloitte and Salesforce embarked on a rapid, agile process to create and publish provocative scenarios about how the crisis could accelerate certain social or business changes that may have already been in motion.The resulting report, The World Remade by COVID-19: Scenarios for resilient leaders, established four potential post-COVID scenarios. By establishing a framework for market and business leaders to consider amid these unprecedented events, the collaboration effectively positioned Deloitte and Salesforce as thought leaders who understand how to help clients with their unique short- and long-term needs. The marketing campaign surrounding the report achieved impressive results: It generated $5.5M+ in new business; 130+ client meetings; and 80+ account meetings. It consisted of 20+ pieces of derivative content resulting in an additional 40,000 visits to Deloitte.com and 3,800+ C-Suite target buyers interacted with the content across digital activations.The promotion of the publication drove 171,344 visits to the webpage with 43,580 total downloads in four months and was the # 1 source of PR traffic with 92 pieces of earned media coverage in elite business publications read by Deloitte's target buyers, driving more than 600 downloads.