Forbes - Best Branded Entertainment Video

Company: Forbes
Company Description: Forbes champions success by celebrating those who have made it, and those who aspire to make it. As the world's biggest business media brand, Forbes engages more than 140 million people every month online, on social, in print, and through events.
Nomination Category: Video Categories
Nomination Sub Category: Branded Entertainment - Consumer

Nomination Title: The Under 30 Drive

The date on which this nominated production was first distributed or otherwise made public: September 9, 2020

Polestar is a design-focused electric performance car brand determined to improve society. They wanted to find a creative way to tap eco-friendly consumers interested in luxury vehicles and get them excited about the Polestar 2. So they chose to partner with Forbes on a branded content campaign that would feature purpose-driven entrepreneurs from the coveted Forbes 30 Under 30 list.

Together, Polestar and Forbes created an exclusive advisory board consisting of Under 30 listers in Polestar’s key markets and then shot videos of the board members driving the Polestar 2 in real life. From NY to LA to Vancouver, we used cinematic shots and first-person narrative to craft their daily drive. Altogether, the videos garnered 2.5M+ views, 1.1M impressions on Forbes.com and more than 6.87M impressions on social.

Yet, the campaign wasn’t just about impressions; it was about who the campaign was making an impression on. Data showed that the viewers we reached were 8.6x more likely to consume content about the environment and 4.1x more likely to be in-market for hybrid & alternative fuel automotive. Stunning content and stunningly targeted, this video series made the Polestar 2 the daily driver for changemakers.

Optionally you may list the creative and production credits for your nominated production - the people who helped to bring it to life: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:
Manager, Content Partnerships: Ashley Grado

Account Manager: Jess Blitzer

Sales Manager: Hannah Davidson

Sr. Video Producer: Leah Bottone