Univision Communications - Best Media & Entertainment Website

Company: Univision Communications, New York, NY
Company Description: As the leading Hispanic media company in the U.S., Univision Communications Inc. entertains, informs and empowers U.S. Hispanics with news, sports and entertainment content across broadcast and cable television, audio and digital platforms. The company’s top-rated media portfolio includes the Univision and UniMás broadcast networks, as well as cable networks TUDN and Galavisión.
Nomination Category: Web Achievement Categories - Industry
Nomination Sub Category: Media & Entertainment

Nomination Title: Univision Corporate Website

As the leading Hispanic media company in the U.S., Univision Communications Inc. entertains, informs and empowers U.S. Hispanics with news, sports and entertainment content across broadcast and cable television, audio and digital platforms.

https://corporate.univision.com/

Univision’s corporate websiteserves as the front door to the company for press, clients, agencies, suppliers, investors, distributors, job seekers,and more.Creatinga site thatsuper servesall users and meetsthe needs of each internal departmentguidedallour additions and improvements in 2019/2020.

The most visible improvement to the site is a new header carousel that leads with our mission as acompany andallows forcurrent company priorities to be featured.Paired with thenew secondary carousel that highlights recent wins, research, programmingandmore, the homepage has becomedynamic and constantly changing, betterrepresenting company prioritiesthanthepreviousstaticiteration.

While the site already had a robust insights blog, 2019 saw the launch of The Hispanic Opportunity, a hub with the latest insights onU.S. Hispanics. The aim is to provide an easy place for clients and agencies tosecurethecredibleresearch andguidance they seek, regardless of where they are on their journey of marketing to Hispanics. The hub is filled with animated videos, interactive timelines, webinars, white papers, blogs, case studies, and more.https://corporate.univision.com/hispanicinsights/

The site also boasts four new landing pages: Univision Brand Labs, Corporate Social Responsibility and The Hispanic Vote which all launched in 2019, and the brand-new Careers page which launched in November 2020.

https://corporate.univision.com/partner-with-us/brand-labs/
https://corporate.univision.com/our-company/csr/
https://hispanicvote.univision.net/
https://corporate.univision.com/careers/

Univision Brand Labs is the company’s full-service advisory for clients, providing an end-to-end solution for marketing to U.S. Hispanics. The new landing page features capabilities and company portfolio, but most notably boasts interactive case studies sorted by industry and updated regularly.

The Corporate Social Responsibility page was developed to bring to life the company's annual CSR report in a visual and compelling way, illustrating how Univision fulfills its promise as a mission-driven company.

The Hispanic Vote landing pagewas an exercise in data visualization, serving to aggregate voter turnout and projections at the national, state, and local market level for campaign managers and political operatives across the country. The page, which was frequently used in client presentations, contributed to political and advocacy sales doubling vs.the 2016 election cycle.

A new recruitment campaign warranted an overhaul of the careers page that would showcase Univision as an industry leader and best-in-class workplace.Another priority was to streamline UX by embedding the job portal directly on the page, offering applicants a more seamless experience that wouldn’tredirect them to an external site.

Due to limitations posed by COVID-19, the company’s Upfront presentationto clients and agencies moved to a fully virtual format, necessitatinga landing pageto house all content related to the annual presentation of the season’s programming and priorities.Subsections were added to provide presswith downloadable assets and to support the needs of Univision’s local salesforce.
https://corporate.univision.com/upfront/
https://corporate.univision.com/upfront/press-toolkit/
https://corporate.univision.com/upfront/local-media/

All updatesaimedtoprovide the best user experience possible,honorthe Univision brand, elevate Univision as athought leader, and serve internal departments.

The site seesapproximately half a million visitors per year.

Optionally, list the appropriate creative and production credits for the nominated achievement(s) you are nominating, such as the following: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:

Chief Marketing Officer:Jessica Rodriguez
SVP, Consumer and Corporate Marketing:Jennifer Rogers
Director of Corporate Marketing:Yvette Regalado
Editor-in-Chief and Sr. Manager of Corporate Marketing:Susana Baker Boey
Univision Contributors:Shweta Advani, BobbyAmirshahi, Kyara Bacha,Carolina Braga, Stefany Caicedo,Michelle Campbell,Javier Canto, Maria Claro, Stuart Claxton, Michele Day,Ron Estrada,Margaux Fleuranges,Juan Garcia,Silvia Garcia,StephenGaymont, Diane Kniowski, Margaret Lazo, Dessire Leon, Alexandra Levitt,Steve Mandala, Rosemary Mercedes, Erica Mesa, Paulina Ortiz,Yvette Pacheco, Edwin Perez, Pablo Pichardo, Claudia Prado,Gabriella Pulham,Javier Ramis,Rick Resnick,JaimeSaberito,Cesar Sakay, Veronica Salinas,Perla Sanchez,Elisa Segovia,Jenna Silver,Monica Silverstein,KaterineTovar,Jazmin Valderrama, Jorge Vivar,Colleen Welker, Charles Whiting
Web Development and Design Firms:Ready Set Rocket (NYC),WOW MKTG (Miami), Ceros (NYC)