Nature's Sunshine - Best Health Products & Services Website

Company: Nature's Sunshine
Company Description: Nature’s Sunshine Products (NATR), a leading natural health and wellness company, markets and distributes nutritional and personal care products in more than 40 countries. Nature’s Sunshine manufactures most of its products to set the standard for the highest quality, safety and efficacy on the market today. For additional information about the Company, www.naturessunshine.com.
Nomination Category: Web Achievement Categories - Industry
Nomination Sub Category: Health Products & Services

Nomination Title: Website Achievement-Health Products and Services

Digitally Transforming a 50-Year-Old Brand

After extensive feedback from prospective audiences and customers at all levels, we had to face some hard facts. Although our audiences loved Nature’s Sunshine Products, our brand & digital experience had become outdated, understanding our product lines had become complicated and sharing Nature’s Sunshine Products wasn’t simple or intuitive. Additionally, our platforms and systems had become outdated, necessitating an overhaul of the technical landscape. The team delivered solutions to these problems with impressive results that speak for themselves.

Brand and Digital Evolution

With aging systems and overly complicated services cobbled together since the dawn of the computing age, our website needed much more than a facelift to be an effective tool for our company and our customers.

Working together with our marketing team, we began developing and implementing a rebrand to add visual appeal and stronger, more relevant messaging for today’s consumer.

We embraced a digital transformation that would not only catch up with the times but put us well ahead of the competition. Working with Microsoft Azure and Kubernetes, we became the first in our industry to be completely cloud native.

Easily Navigating 600+ Product Choices

People are looking for personalized, individual solutions for their health. That’s one reason we offer over 600 herbal and nutritional supplements. We also realize that customers want simple solutions, not exhaustive searches, and navigating our extensive product line needed to be easy and intuitive.

We developed a revolutionary, industry-first solution that uses customer input to quickly move through our products and help people find just what they were looking for. With just a few clicks to select a health topic and drill down into specific needs, customers receive a refined selection of products meeting the criteria that interests them.

This feature is now the fourth-most utilized section of the site, and 50% of all web orders use our advanced contextual search prior to purchase, which has shown an increase in engagement of 38% over our legacy site.

Sharing Wellness and Getting Paid

Every business thrives on positive customer recommendations, and Nature’s Sunshine is no different. For 50 years, word of mouth promotion has been a key feature of our business, but the world has changed. More and more, social proof has moved online as in person conversations have been replaced by tweets, posts and status updates.

Recognizing this, we developed another industry-first feature allowing customers to share social posts directly from a product page on our site. AND, if anyone using your post visits our site and makes a purchase, you get paid a percentage of their purchase in cash or product credit. Just choose the shareable asset from the product page, select the media to share through, make a comment and post. It’s that simple.

With over 600 products available, we have a library of over 2,000 shareable assets that continues to grow each day. Since launching this feature in late 2020, our customers have shared over 100,000 assets!

Since launching our new site in September 2020, Nature’s Sunshine has realized record-breaking 3rd and 4th quarter revenue, leading to one of our strongest sales years in our 50-year history.

Optionally, list the appropriate creative and production credits for the nominated achievement(s) you are nominating, such as the following: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:

https://www.naturessunshine.com/
https://www.directsellingnews.com/transformation-capital-released-the-second-direct-selling-digital-momentum-rankings/