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Company: Joseph Studios
Company Description: Our Intelligence-Based Marketing strategies deliver real results!
Nomination Category: Company / Organization Categories
Nomination Sub Category: Company of the Year - Apparel, Beauty & Fashion - Small
 Nomination Title: Cysterwigs - the wig company for everyone
- Which will you submit for your nomination in this category, a video of up to five (5) minutes in length about the achievements of the nominated organization since January 1 2020, OR written answers to the questions for this category? (Choose one):
Written answers to the questions
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the nominated video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video.
- If you are providing written answers for your submission, you must provide an answer to this first question: Briefly describe the nominated organization: its history and past performance (up to 200 words):
Total 197 words used.
The Cysterwigs journey began when expert wig designer, Heather Hershey, began reviewing synthetic medical hair loss wigs 13 years ago. As a woman with PCOS and alopecia, she ran into many of the problems most wig-wearers face. She had a hard time finding wigs that were comfortable, practical, and looked good. She and owner John Woodall started Cysterwigs, an online retail wig shop catering to a variety of hair loss needs without skimping on style and personality. The goal of Cysterwigs is to create an inclusive environment that allows wig-wearers to view wigs as a tool for creative self-expression – not a means to cover up. The brand focuses on humor, authenticity, and creativity to promote a positive, empowering experience for customers who are facing medical hair loss.
Cysterwigs fosters its fun-loving community through active engagement with her customer through her social media and popular YouTube channel with 27.2K subscribers. Cysterwigs is a retail shop featuring already popular wigs brands, but Heather also designs and creates unique wigs based on feedback and requests from her audience as a way of ensuring her audience is heard and has access to the styles, cuts, and colors they want.
- If you are providing written answers for your submission, you must provide an answer to this second question: Outline the organization's achievements since the beginning of 2020 that you wish to bring to the judges' attention (up to 250 words):
Total 200 words used.
Since the beginning of 2020, Cysterwigs has had multiple successful product line launches. The CysterWigs Limited was launched in 2020 as a line of stylish wigs that take comfort into account. It was a heat-friendly line designed with permanent styles to eliminate styling time. The wigs have a built-in felt in the adjustable cap to ensure comfort for the wig-wearer.
The Wigs Forever Collection, another recent product release in 2021, is made from premium, silky regular Kanekalon synthetic hair. This line is not heat-friendly but has already been designed with a style that lasts without the need for curling irons, straighteners, crimpers, or any other hot tools. A soft premium felt is added around the cap's perimeter for all-day wearability and durability, which adjusts for petite to larger-size heads. CysterWigs sold 3,787 units of its exclusive brands - both of which are registered trademarks - and generated $374,860 in sales after taxes, discounts, and COGS. The return rate of the two brands is 9%, which is less than half of the overall industry average, which is around 20-22%. That is just for the two exclusive brands and does not include sales figures for every brand the store carries
- If you are providing written answers for your submission, you must provide an answer to this third question: Explain why the achievements you have highlighted are unique or significant. If possible compare the achievements to the performance of other players in your industry and/or to the organization's past performance (up to 250 words):
Total 173 words used.
Cysterwigs aims to make medical wigs available at compassionate pricing. They’ve taken data from the best-selling wigs in the fashion and medical parts of the industry and used that intel to create products that provide the best of both, with smart compromises that allow them to present these at a lower cost than competitors in medical wigs. Cysterwigs also provides high-end toppers, hair care products, and accessories.
I own two brands (CysterWigs Limited in 2020 and Wigs Forever in 2021 both of which are registered trademarks®) and generated $374,860.69 in sales after taxes, discounts, and COGS, with a gross of: $499,209.65 I sold a total of 3,787 units of my own brands in 2021, excluding returns.
2021 numbers for just the Wigs Forever line: 935 units (excluding returns), $140,115.34 gross, $100,118.84 after COGS, etc.
I'm also very proud of our return rate on the two brands. It's about 9%, which is less than half the overall industry average, which hovers around 20 - 22%.
- You have the option to answer this final question: Reference any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):
Total 162 words used.
With their values of diversity and inclusion, CysterWigs has created a home for people of all gender identities, backgrounds, and creeds. Their devoted online community welcomes those living with hair loss and anyone else who loves expressing their uniqueness through wigs. Customers regularly encourage each other to embrace the joy and individuality that wigs can bring to everyday life, sharing selfies, stories, and tips with other like-minded alternative hair lovers.
Cysterwigs also provides a welcoming community aimed to provide comfortable, stylish wig options for members of the trans community who may be looking for affordable wigs that allow them to fully express themselves. They don’t just provide products. The Cysterwigs website and YouTube channel have a wealth of information for new and veteran wig-wearers alike to learn about wigs – from styling tips and tricks and how to measure your head to find the right wig fit to managing PCOS symptoms, Cysterwigs focuses on educating and empowering wig-wearers on their individual journeys.
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