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Company: San Diego County Credit Union, San Diego, CA
Company Description: SDCCU is one of California’s largest credit unions, proudly serving the financial needs of customers in San Diego, Riverside and Orange counties. SDCCU has assets of $9.5 billion, over 424,000 customers, over 40 convenient branch locations and 30,000 surcharge-FREE ATMs. Federally insured by NCUA. Equal Housing Opportunity. For more information, visit www.sdccu.com.
Nomination Category: Corporate Communications, Investor Relations, & Public Relations Categories
Nomination Sub Category: Communications or PR Campaign of the Year - Corporate Responsibility
 Nomination Title: SDCCU Stuff the Bus Campaign
- Optional: Reference any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):
Total 126 words used.
1. SDCCU Stuff the Bus is Collecting Monetary Donations for Back-to-School Supplies for Students in Need
2. See attached - In store stanchion sign
3. See attached - Plasma screen
4. San Diego Students are Returning Back to School Better Equipped for Success Thanks to SDCCU Stuff the Bus
5. See attached - Stuff the Bus flier
6. See attached - 2020 Stuff the Bus GoFundMe
7. Thousands of Students are Heading Back to School Better Equipped for Success Thanks to SDCCU Stuff the Bus
8. Nearly 3,700 Listening Devices Given to Students in San Diego Thanks to SDCCU Stuff the Bus
9. See attached - SDCCU radio clip 1
10. See attached - SDCCU radio clip 2
11. SDCCU Stuff the Bus Media Coverage
- Which will you submit for this nomination, a video of up to five (5) minutes in length about the nominated PR campaign or program, or written answers to the questions? (Choose one):
Written answers to the questions
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the nominated video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video.
- If you are providing written answers for your submission, you must provide an answer to this first question: Specify the date on which this campaign or program was launched:
July 1, 2021(1)
- If you are providing written answers for your submission, you must provide an answer to this second question: Describe the genesis of the nominated campaign or program: the reasons it was initiated, the challenges it was created to address, the problems it was developed to solve, etc. (up to 250 words):
Total 244 words used.
Since 2014, SDCCU has partnered with the San Diego County Office of Education on our Stuff the Bus campaign to collect school supplies for the more than 20,000 students in need throughout San Diego county in the summer before the start of the new school year. In 2020, the dynamic quickly changed with COVID-19, but students’ need for supplies became even greater with so many families facing hardship due to closures of non-essential businesses.
In years past, donations were made at our branches, Walmart stores and other collection sites, and supplies were distributed in person at SDCCU stadium. In 2020, we moved all donations online due to COVID-19, the stay-at-home orders and the cancelation of in-person events. In 2021, we expanded our monetary collection sites by partnering with Ralphs and Food4Less where donations were accepted at all of their San Diego County grocery store locations. (2,3)
In 2021, we continued to partner with the YMCA Orange County to collect funds online for both Orange County and Riverside County students. The total amount donated for SDCCU Stuff the Bus was over $100,000 which was used to fill 7,977 backpacks plus 120 extra supply kits, and provided 3,046 Passion Planners, 27,825 face masks and nearly 340,000 school supplies. Filled backpacks were delivered to 28 school districts and 30 charter schools in San Diego County, and met 100% of the San Diego County of Education’s needs for the students. (4).
- If you are providing written answers for your submission, you must provide an answer to this third question: Describe the development of the campaign or program: the planning process, the goal setting, the creative and media development, the scheduling, etc. (up to 250 words):
Total 226 words used.
Annual planning begins early each year with our team at SDCCU meeting with the San Diego County Office of Education to discuss needs, changes from the previous year and brainstorm potential partnerships and ideas to make the campaign bigger and better than the year before. Each year the goal is to fulfill 100% of all requests received by the SDCOE to enable kids to head back to school prepared to learn.
In 2021, we opted to keep the fundraiser online due to the ongoing COVID-19 pandemic, but wanted a way to reach an even broader audience to raise as much money as possible for students in need. We scheduled a meeting with the leadership of Ralphs and Food 4 Less Southern California region to discuss a potential partnership. They were receptive to the idea, and we worked quickly to create assets to educate their employees about the program and the need to garner their support in generating donations from customers in the grocery stores. (5)
SDCCU’s in-house marketing team created all campaign assets including those for our partners at the SDCOE and Ralphs and Food 4 Less stores. The campaign launched on July 1, 2021 and ran through August 31, 2021 in order to raise the funds needed to purchase school supplies for students heading back to school in the fall prior to their start dates.
- If you are providing written answers for your submission, you must provide an answer to this fourth question: Outline the activities and concrete results of this campaign or program since the beginning of 2020. Even if your initiative started before 2020, limit your response to activities and results since the beginning of 2020 only (up to 250 words):
Total 112 words used.
In 2020, the school supply drive was held online due to COVID-19 with supporters able to make monetary donations toward the cause. The drive enabled SDCOE to fulfill 100% of all requests received! (1)
- Collected a total of $130,900
- Purchased 216,912 supplies
- Filled 7,724 backpacks
- Provided over 2,000 Passion Planners, 24,000 face masks, 1,640 headphones and 2,029 ear buds
- In San Diego, supplies benefited 32 school districts and 26 charter schools (6,7,8)
In 2021:
- Collected over $100,000
- Purchased 340,000 school supplies
- Filled 7,977 backpacks plus 120 extra supply kits
- Provided 3,046 Passion Planners and 27,825 face masks (4).
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