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Company: FullStory, Atlanta, GA
Company Description: FullStory's digital experience intelligence platform enables businesses to continuously improve their digital customer experience across sites and apps. The platform proactively surfaces actionable insights from billions of data points, helping thousands of companies make evidence-based digital improvements that reduce costs and reclaim revenue.
Nomination Category: New Product & Service Categories - Business Technology
Nomination Sub Category: Mobile Development Solution
 Nomination Title: FullStory for Mobile Apps
- Which will you submit for your nomination in this category, a video of up to five (5) minutes in length about the nominated new or new-version product or service, OR written answers to the questions for this category? (Choose one):
Written answers to the questions
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the nominated video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video.
- If you are providing written answers for your submission, you must provide an answer to this first question: If this is a brand-new product, state the date on which it was released. If this is a new version of an existing product, state the date on which the update was released:
The most recent version of FullStory for Mobile Apps [REDACTED FOR PUBLICATION] was released January [REDACTED FOR PUBLICATION] 2022
- If you are providing written answers for your submission, you must provide an answer to this second question: Describe the features, functions, and benefits of the nominated product or service (up to 350 words):
Total 350 words used.
FullStory for Mobile Apps helps companies better understand and continuously improve native mobile experiences in order to meet and exceed user expectations.
The flexible, powerful solution transforms mobile application data to provide advanced insights and recommended improvements across multiple devices and operating systems. The solution uniquely captures the dynamic structure of the mobile application itself (not a visual recording), enabling mobile developers and engineers to efficiently and effectively optimize the entire in-app journey—without sacrificing privacy, app performance, or developer resources.
Features
FullStory for Mobile Apps goes beyond visual recording and replay to provide comprehensive digital experience intelligence (DXI) for mobile experiences. The FullStory platform uniquely captures the structure of the native app and automatically identifies taps, scrolls, screen elements and user engagement statistics. The platform then pairs machine learning-based pattern analysis and anomaly detection with anonymized data signals to fuel vector-based session reconstruction (a superior alternative to video capture) and surface end user needs and frustrations. Insights include necessary context about console, operating systems and device information so that teams can quickly replicate and fix crashes and errors and understand users’ experiences exactly how they happened.
The solution is designed from the ground up for complex mobile experiences that involve unique operating systems, code bases, and cloud operations. Key capabilities:
Intelligence: The solution captures core metrics such as Rage Clicks™and Error Clicks alongside mobile-first signals such as “navigated to screen” “crashed;” and “low memory” that can’t be accessed with a visual capture approach.
Privacy: With FullStory’s DXI architecture, sensitive information is excluded from capture out of the box. Precise privacy controls let users collect just what they need to improve the app, and no more.
Fidelity: FullStory’s vector-based approach includes an SDK with build-time tooling and direct access to static assets like images and fonts, ensuring teams never need to choose between file size and high-fidelity reconstruction.
Performance: Instead of stitching together snapshots of an application’s output, the solution works at a structural level to provide much more advanced compression. This ensures product and engineering teams get the quantitative and qualitative information they need—without bogging down the experience itself.
- If you are providing written answers for your submission, you must provide an answer to this third question: Outline the market performance, critical reception, and customer satisfaction with the product or service to date. State monetary or unit sales figures to date, if possible, and how they compare to expectations or past performance. Provide links to laudatory product or service reviews. Include some customer testimonials, if applicable (up to 350 words):
Total 351 words used. If the word count is more than 25 words over the limit, please deduct one (1) point from your score.
FullStory’s award-winning DXI platform helps companies build better digital products and experiences across web and mobile channels by providing real-time analytics and insights to product, customer success, engineering, and marketing teams. In 2021 alone, the company has secured key enterprise deals against competitors at industry-leading brands, including Chipotle, FTD, Fidelity, Financial Times, Ocado Group and Peloton. Today, more than 3200 customers in over 60 countries rely on FullStory to boost customer growth and retention, increase revenue, and improve organizational efficiency.
Over the past year, the company has been named to the Inc. 5000, Deloitte Technology Fast 500, and Atlanta Pacesetter Fastest-Growing Companies based on company, client, and revenue growth. The company has grown its annual recurring revenue by 70%+ year-on-year and, in August 2021, secured a $100 million investment at a $1.8 billion valuation to accelerate global growth.
[REDACTED FOR PUBLICATION]
- You have the option to answer this final question: Reference any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):
Total 136 words used.
FullStory for Mobile Apps overview: Site provides screenshots, product detail on how FullStory’s groundbreaking platform helps mobile developers and engineers deliver stand-out mobile experiences while respecting end-user privacy.https://www.fullstory.com/mobile-apps/
DXI for Mobile Experience: Privacy, Performance, and Bandwidth.: Whitepaper offers insight into why optimizing mobile experience matters, now more than ever, and how DXI can help. https://www.fullstory.com/resources/dxi-for-mobile-experience/
CINC case study: Customer story on how real estate innovator CINC fixes mobile app friction and reduces issue resolution time from months to days with FullStory. https://www.fullstory.com/customer-story/saas/cinc/
Carvana Webinar: Webinar with in-depth nformation on how DXI can be used to perfect web and mobile experiences can be found at https://webinars.retailtouchpoints.com/retail-strategy-and-planning-series/2021/finding-needles-in-a-haystack-5-ways-to-focus-and-align-on-optimizing-digital-experiences/.
Private by default: The hard way, but the right way to understand mobile experiences https://www.fullstory.com/blog/mobile-app-analytics-privacy/
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