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Company: ParkMobile, Atlanta, GA
Company Description: ParkMobile, LLC is the leading provider of smart parking and mobility solutions in North America, using a contactless approach to help millions of people easily find, reserve, and pay for parking on their mobile devices. The company's technology is used in thousands of locations across the country, including 8 of the top 10 cities as well as college campuses, airports, and stadiums.
Nomination Category: New Product & Service Categories - Business Technology
Nomination Sub Category: Mobile On-Demand Application
 Nomination Title: ParkMobile's Gated Integration
- Which will you submit for your nomination in this category, a video of up to five (5) minutes in length about the nominated new or new-version product or service, OR written answers to the questions for this category? (Choose one):
Written answers to the questions
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the nominated video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video.
- If you are providing written answers for your submission, you must provide an answer to this first question: If this is a brand-new product, state the date on which it was released. If this is a new version of an existing product, state the date on which the update was released:
This is an added feature to an existing solution, ParkMobile. The gated integration solution was launched in August 2021.
- If you are providing written answers for your submission, you must provide an answer to this second question: Describe the features, functions, and benefits of the nominated product or service (up to 350 words):
Total 258 words used.
Historically ParkMobile’s mobile payment technology was offered in on street and off street non-gated environments. Our gated integration allows us to offer ParkMobile customers and clients the ability for mobile payments to take place in gated parking facilities. Doing so creates an environment within a city or university where mobile parking payments can be used throughout the entire parking ecosystem—on-street, in parking lots, or in a gated facility. This is unique to the industry as clients are increasing the adoption of mobile pay and revenue for their parking operation and shifting towards touchless payment experiences.
With ParkMobile’s gated ticket takeover integration, we wanted to bring a digital payment solution to the market that was innovative and contactless to enhance PARCS (Parking and Revenue Control System) deployments that include gates, exit kiosks, and pay on foot machines. Reducing the wear and dependence on equipment equates to longer equipment lifespans for our clients and shortened wait times for our mutual customers.
With our solution customers already have a payment method in the ParkMobile app, cutting the number of actions at the exit kiosk in half and getting them out of the facility faster. Customers can easily pay for parking by scanning their ticket and paying via the ParkMobile app.
The two-year project was built with input from our clients in mind and in coordination with multiple PARCS providers. Our clients and PARCS partners viewed the gated integration as an important and emerging industry trend. The gated integration increases customer adoption by providing more widely available payment options in the market.
- If you are providing written answers for your submission, you must provide an answer to this third question: Outline the market performance, critical reception, and customer satisfaction with the product or service to date. State monetary or unit sales figures to date, if possible, and how they compare to expectations or past performance. Provide links to laudatory product or service reviews. Include some customer testimonials, if applicable (up to 350 words):
Total 197 words used.
The goal with the gated integration was for parking operators to increase customer service at their facilities by providing a convenient payment experience in gated facilities. The benefits include a contactless payment solution, faster entry and exit thus reducing traffic and wait times, reduced wear and tear on equipment, and access to ParkMobile’s network of 30+ million users.
Our clients view this as an opportunity to increase revenue and decrease operating expenses within their facilities. The integration also has allowed ParkMobile to enter new markets and expand in existing ones.
One of the facilities that the gated integration is active at is DISTRITO T-Mobile, Puerto Rico’s premier entertainment venue. The integration of ParkMobile's contactless payment system helps eliminate long lines at the pay stations in the parking locations by simplifying the exit process. “By partnering with ParkMobile, we are providing an innovative digital solution and streamlining the parking process for our visitors,” said Daniel Perez, Marketing Manager of DISTRITO T-Mobile. “Although we’ve slowed down on events this year due to the pandemic, the integration of ParkMobile in our gated equipment has already begun and will continue to provide an even better experience for our guests.”
- You have the option to answer this final question: Reference any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):
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