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Company: Zype, New York, NY
Company Description: Zype is the infrastructure for digital video, providing a cloud-based platform to manage and distribute enterprise-grade video across platforms including web, mobile, TV, and social media. Zype's SaaS enables video creators, publishers or distributors to quickly build, launch and manage superior OTT video products at scale.
Nomination Category: New Product & Service Categories - Content
Nomination Sub Category: Video Platform for Media & Publishers
 Nomination Title: The Zype Platform
- Which will you submit for your nomination in this category, a video of up to five (5) minutes in length about the nominated new or new-version product or service, OR written answers to the questions for this category? (Choose one):
Written answers to the questions
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the nominated video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video.
- If you are providing written answers for your submission, you must provide an answer to this first question: If this is a brand-new product, state the date on which it was released. If this is a new version of an existing product, state the date on which the update was released:
Zype is the infrastructure for digital video, providing a cloud-based platform to manage and distribute enterprise-grade video across the web, mobile, TV, and social media. For the past 8+ years, Zype has been focused on building the most comprehensive end-to-end video platform available to help customers increase engagement and monetization of their video content across streaming platforms. Offering both developer-friendly tools such as customizable APIs as well as turnkey solutions for automated publishing, Zype’s SaaS solutions enable video creators, publishers or distributors to quickly build, launch and manage superior video products at scale. With a wide ecosystem of video connectors and technology partners and an award-winning support team, Zype’s customers confidently increase reach, engagement and monetization by delivering premium entertainment experiences.
Over the past year, Zype acquired new products and made enhancements to its service offering to create an industry-leading Enterprise-grade online video platform that provides modern content publishers with advanced tools to help them publish, distribute and monetize video assets. Zype has updated its product offering to continue to provide customers with the best video infrastructure solutions that not only meets but anticipates their needs.
Since 2021 began, Zype has made monthly enhancements to its streaming platform including: updates to its UX to improve the Program Guides and Categories functionality, new service offerings in its Customer Storefront, a new Integrations Marketplace, improved customer API documentation, and the ability to enable Multi-Factor Authentication for enhanced security. In addition to improving its core streaming platform with new features, Zype continues to expand its integrations with third party technology providers, adding integrations with IRIS.TV, TripleLift, Cleeng to name a few to help its customers make connections across the OTT ecosystem.
In August 2021, the company unveiled its new cloud playout solution, Playout 2.0, a cloud-based playout solution that allows users to build and monetize linear TV through drag-and-drop programming of live or on-demand videos into linear streams for distribution across broadcast and digital platforms. On August 31, 2021 the company acquired cloud-based OTT app building platform MAZ systems and rebranded it as Zype Apps Creator in late 2021.
- If you are providing written answers for your submission, you must provide an answer to this second question: Describe the features, functions, and benefits of the nominated product or service (up to 350 words):
Total 276 words used.
Zype’s service offering comprises three main products - Zype’s Streaming Platform, Playout 2.0 and Apps Creator.
With Zype’s Streaming Platform, users can easily import, manage and curate their video library with Zype’s intuitive CMS, set up live or on-demand streaming, gain insight to performance with video analytics, take advantage of unlimited storage, manage their subscribers with Zype’s CRM and set up video paywalls to monetize their video content across OTT endpoints.
Zype’s Playout 2.0 provides intuitive tools designed to make operating playout a breeze such as drag-and-drop scheduling, easy ad-break setup and insertion capabilities, and flexible distribution destinations, all accessible from a user-friendly interface. Differentiators of Playout 2.0 include smart content organization tools, a horizontal timeline schedule UI, and a tight integration with Zype’s API-first digital infrastructure tools. Unlike other playout solutions, programming changes in Playout 2.0 can update in seconds so making changes on the fly is efficient and optimizing programming in real-time is easy.
Zype Apps Creator is the user-friendly platform for building high-quality OTT streaming apps. With Zype Apps Creator, customers can easily create self-contained, marketplace-compliant apps backed by a powerful configuration dashboard. Differentiators of Zype Apps Creator include its no-code app building platform, its ability to configure apps once and publish to multiple platforms at the same time, a robust set of market tested features and Zype’s ability to manage a customers’ app publishing workflow which allows customers to get in-market quickly.
All together, Zype’s Streaming Platform, Playout 2.0 and Apps Creator products form Zype’s SaaS offering that together delivers media companies one, unified, end-to-end solution to manage, distribute and monetize video across TV and digital platforms.
- If you are providing written answers for your submission, you must provide an answer to this third question: Outline the market performance, critical reception, and customer satisfaction with the product or service to date. State monetary or unit sales figures to date, if possible, and how they compare to expectations or past performance. Provide links to laudatory product or service reviews. Include some customer testimonials, if applicable (up to 350 words):
Total 292 words used.
Zype’s online video platform service offering has been well received from both customers and critics alike. By the end of 2021 Zype grew to over 300 customers across the media and entertainment industry. The Zype platform delivers on average over 30 petabytes of video per month streamed to over 28 million viewers across OTT devices per month. Zype powers 1350+ apps and playout channels and services over 21 billion playout service requests per month. All together Zype delivers on average over 472M+ impressions across OTT devices a year. We’ve captured a 106% net retention rate (NRR) for customers and earned a 98% score for customer satisfaction (CSAT). In the past year Zype Playout 2.0 won the NAB Show’s Product of the Year award and Best ROI from the 2021 OTT Executive Summit.
Customer Testimonials:
“We have been quickly increasing our distribution throughout free ad-supported TV (FAST) channels to supply followers a lean-back music video viewing expertise on their TV screens,” mentioned Rob Christensen, VP, Superior TV at Vevo. “Zype’s latest model of Playout is constructed to extend our effectiveness as we proceed to develop and solidify our presence throughout extra viewing locations.”
"As a long-time Zype customer and video publisher, I'm excited to see MAZ join the Zype product family," says Kristen Gray, president of Konami Cross Media NY. "Enterprise content publishers will benefit from access to more endpoints, with integrated advertising and subscription connectivity along with Zype's massive scale video streaming capabilities."
"Through the development process, Zype listened to our needs as a premium video content provider that has both an AVOD and SVOD business model,” said Ryan Dadd, Outside TV's SVP of Digital. “The early feedback has been tremendously positive from our viewers."
- You have the option to answer this final question: Reference any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):
Total 166 words used.
Link to Industry Recognition:
NAB Product of the Year Award Win - Zype was pleased to win the NAB Product of the Year award for its Playout 2.0 cloud-playout solution. https://nabshow.com/2022/news-releases/nab-announces-winners-of-annual-product-of-the-year-awards/
Gartner Recommendation: https://www.gartner.com/doc/reprints?id=1-27I2MCAU&
Streaming Media Readers' Choice: https://www.streamingmedia.com/Articles/Editorial/Featured-Articles/The-2021-Streaming-Media-Readers-Choice-Awards-Finalists-149400.aspx
Zype Wins Award for OTT Leadership and Best ROI: https://www.prnewswire.com/news-releases/zype-recognized-for-ott-leadership-and-product-roi-during-ott-executive-summit-awards-presentation-301436227.html
Link to product pages on website:
Streaming Platform: https://www.zype.com/product/videometa-cms
Playout 2.0: https://www.zype.com/product/playout
Apps Creator: https://www.zype.com/product/apps-creator
Conde Nast Case Study: https://www.zype.com/product/case-study-wired
Fast Company Case Study: https://www.zype.com/product/case-study-fast-company
Recent Press and Clippings:
Zype Launches Playout 2.0: https://www.tvtechnology.com/news/zype-launches-playout-20
Zype Acquires Maz Systems: https://www.fiercevideo.com/tech/zype-acquires-ott-app-publishing-platform-maz-systems
The Most Important Companies in Online Video Tech: https://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=149372
Smart TV App Development Feature by IBC 365: https://www.ibc.org/features/smart-tv-app-development-focused-on-speed-and-consistency-of-experience/8224.article
2021 Streaming Media Readers’ Choice Awards Finalist: https://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=149400
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