|
Company: The Marcus Buckingham Company®, an ADP® Company, Beverly Hills, CA
Nomination Submitted by: GrowthMode Marketing
Company Description: The Marcus Buckingham Company (TMBC), an ADP Company, was founded in 2006 to deliver strengths-based coaching experiences to employers around the world. In 2011, they introduced StandOut, an app based on a strengths assessment.
Nomination Category: Video Categories
Nomination Sub Category: Internal/Employee Communications
 Nomination Title: StandOut® powered by ADP® "Loves" Video
- The date on which this nominated production was first distributed or otherwise made public:
July 2021
- Briefly describe this entry’s communications objectives and how it met those objectives (up to 200 words):
Total 163 words used.
The objectives of the “Loves” video was to introduce Check-Ins from StandOut, Powered by ADP® and accomplish the following:
- Explain “what’s in it for me” for employees to use Check-Ins, a software feature that ensures weekly touch bases between employees and managers to drive alignment, engagement and performance.
- Help viewers understand that the work they love doing is worth noticing and sharing with their manager, to maximize their potential to do their best work.
- Capture user attention in an engaging, friendly way to drive use of an important feature.
The “Loves” video accomplished these objectives by introducing the counterintuitive connections between love and work, to immediately hook the viewer. The narrative gets not just to the “what” of Check-Ins, but the “why” – because that’s what fundamentally matters to humans. The video conveys that by noticing and sharing the moments when employees are happiest at work with their team leaders, they can create more of those moments. The result? Happier, more productive teams.
- Optionally you may list the creative and production credits for your nominated production - the people who helped to bring it to life: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:
Creative Director: Jaqai Mickelsen, Director of Multimedia
Script: Darren Raymond, Director of Content and Jaqai Mickelsen, Director of Multimedia
Production: Kevyn Horton, Digital Producer
Sound Design: Sam Bybee, Sound Engineer
Rigging: Kevyn Horton, Digital Producer
| Attachments/Videos/Links: |
|---|
|
