Shantel Jackson is an American businesswoman, inventor, influencer, actress and former American reality TV personality. She is the founder and inventor of Shoe Gummi, the world’s first outsole pad technology designed for high heel comfort. The invention marks a significant milestone among Shantel’s list of entrepreneurial accomplishments. Shantel has also developed a significant presence online and across numerous social media platforms, including 2 Million+ of followers across Instagram and Tik Tok. Additionally, Shantel is the CEO of a premium beauty lash line called Fanci Goods as well as My Chic Beaute skincare accessories. Shantel’s game changing invention has awarded her “Entrepreneur of the Year Award” in 2022 by entrepreneur and lifestyle publication Coffea Magazine.
It was her passion for style, yet need for comfort that inspired Shoe Gummi, the world’s first outer-sole pad and the only outer-sole proven to prevent foot discomfort caused by high heels. As the company’s CEO & inventor, Shantel successfully secured the long-awaited product patent, accomplished the stability portion of the product’s lab testing, and now, after years of perfecting the design and functionality, Shoe Gummi is officially on the market and is already disrupting the footwear orthotics industry. With over 10 Million+ views, shares and likes across Tik Tok and Instagram, Shoe Gummi has quickly become a household name for high heel wearers across the globe.
Under Shantel’s leadership, the company has gained credibility and expert approval from renowned Orthopedic Surgeon, Dr. Lehman. High heel wearers attach Shoe Gummi’s pressure reducing outer-soles to their high heels to experience an instantaneous relief of pressure off the balls of their feet and ankles, allowing them to wear high heels for a longer period of time without pain. The benefits of Shoe Gummi include: reducing the pressure off the balls of the feet, prolonging high heel wear and stopping feet from sliding forward in high heels. Shoe Gummi is for the modern woman who refuses to compromise style over comfort. It is the only orthotic of its kind. Proving the design's originality as truly the first orthotic placed on the outside of a high heel, the company was successfully patented in 2018 and officially on the market in 2019.
Shoe Gummi has witnessed exceptional market performance since its official launch. The company rounded out a milestone year-over-year (YoY) growth for 2022, the company achieved an impressive 247% increase in sales to $1.2 Million compared to $350,000 in 2021. Shoe Gummi quickly became a viral product, purchased by influencers, celebrities, women and high heel wearers around the world, the high-demand caused most items to sell out on numerous occasions. This marks Shoe Gummi's third consecutive year of growth and a major milestone to solidify its position as an innovative leader in the footwear orthotics industry. With over 40,000 pairs sold worldwide since its launch.
Shoe Gummi attributes its growth to several key factors, including its commitment to innovation, the expansion of its product line to offer multiple colours, size ranges including small, medium and large, an all new pointed style as well as the implementation of new social media marketing strategies. Officially on the market since 2019 with a new pointed design emerging in 2021, the company was issued in 2022 international patents for China design patent for the round and pointed style and Australia design patent for round and pointed style. Jackson appeared on the cover of numerous industry and entrepreneurial publications and media outlets, sharing the story of her innovation gaining widespread exposure and brand visibility. Shantel aims to use her platform to encourage leadership and empowerment, while offering women a comfortable solution for wearing high heels longer. Shantel has been actively involved with the Baby2Baby Foundation which provides children living in poverty in the U.S. with diapers, clothing and all the basic necessities that every child deserves. She was also involved with the Hot Stiletto Gala to raise awareness for women empowerment.
Nomination Title: Shantel Jackson
